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With all due respect to my esteemed colleague Sally Lehrman, who this week wrote about the danger of losing ethnic media, I am convinced this media sector is better poised to weather the financial storm better than any others.

The reasons are numerous, but I’m going to cite three: ethnic media, particularly Spanish-language has not lost readers to the Internet like general market publications. The general decline we’re seeing (which is not as dramatic as the one shaking general market) has more to do with the sorry state of the economy than with a broken business model.

Second,those publications or products that have gone bust, have generally been products that wanted to capture a “market” and not a “community.” Hoy was established in New York by the now troubled Tribune Company and later purchased by ImpreMedia, which is keeping it alive on-line.

Third, and most important, ethnic media has been around for a very long time, and as long as general market media continues to ignore these populations, the need for these products will always be there. Just like it was mentioned in the Lehrman article, mainstream media does not employ minority groups even to to the point of representation ,and with the shake up many minority journalists have lost their jobs. Even more, the financial crisis is bound to have more reprecussions for low income, minority communities, and ethnic media outlets will be crucial to tell this narrative.

http://www.boston.com/business/articles/2009/02/26/tuned_in_to_hispanics/

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